A History of Archtop Excellence Since 1931 Reinvented for the 21st Century Epiphones first Masterbilt archtops quickly rose to popularity during the 1930s Big Band era and were renowned for their warm woody tone, wide tonal range and punchy volume. However, with the invention of the electric guitar pickup, archtop acoustic guitars quickly became equipped with magnetic amplification and were for the most part, forever transformed into electric guitars. Until now: Epiphone, the leader in affordable professional archtop guitars, reinvents the archtop again by combining our original, time-tested designs with 21st century acoustic guitar electronics to bring you the new Masterbilt Century Collection. The first collection of archtop acoustic/electric guitars designed to be played and amplified as true acoustic instruments. Just play one and you will immediately feel and hear the difference between todays common flat top acoustic guitar and the unique voice of a Masterbilt Century. Plug one in and prepare to be amazed! Really. You have to hear it to believe it. Now with the eSonic HD preamp and Shadow NanoFlex HD Under-saddle pickup, you can plug in any Masterbilt Century archtop acoustic/electric into an amp or any PA and hear your guitars beautiful and dynamic true acoustic tone on any size stage. For flattop guitarists who have only played old plywood archtops, the sound of a Masterbilt Century guitars will be a revelation. Get ready for a totally new acoustic guitar experience!